2017 EDITION

Lollapalooza Brazil is the biggest music festival in São Paulo and in 2017 hit its audience record with 190 thousand people. The advertising campaign, social networks, scenery, website, tickets and tutorials was based on the festival's DNA: diversity. Everything is very much on Lolla, lots of fun, lots of music, lots of joy. And the art must be connected with all this: colorful, many characters and mascots.