This was the first edition Lollapalooza Brazil that I created the communication. It was an amazing experience. The characters and the official assets of the international festival won a Brazilian version with a more than special band. The city and festival skyline is pictured in the background and the vibrant colors highlight the festival's energy. It is impossible to stay still in Lolla. It required a lot of movement and dedication to deliver all the demands of online and offline media. Creating environmental design, advertising, merchandising, reporting and document of the festival was rewarded with great numbers of sales and engagement of social media.