I am italian born and raised in Brasil. Now I live in Berlin and I am open to work. I have a bachelor degree in Communications from the UFMG and an MBA in Branding in São Paulo/London. I also have complementary studies in Visual Merchandising in Barcelona, Digital Marketing, Digital Product Management and Digital Transformation.
My career has spanned 22 years and over this time I have delivered successful visual and strategic solutions for several world class businesses, working on branding identity systems, advertising campaigns, UX/UI and social media in Brazil and worldwide. I worked for oil, entertainment, fashion and beauty industries.
Throughout my career, I designed sophisticated and functional artworks. Petrobras Identity System is the most important because the new visual, verbal, and sounding guidelines achieved implementation success and financial savings. Also, because it was selected for the 10th Brazilian Graphic Design Biennial exhibition. Other two important cases are Lollapalooza Brazil Music Festival and O Boticário International, both with relevant business results and significant brand lift. In these positions, as Senior Designer and Brand Analyst, I have led teams of up to 10 graphic designers and providers, which manage budgets, time and process. I work well under pressure, always delivering on deadlines. I highlight my discipline, diligence, leadership, and proactivity.
I have strong mastery of creative tools, such as Figma, Adobe Creative Cloud (Photoshop, InDesign, Illustrator, etc.) and Motion Design (storyboarding, art direction, and editing videos). Additionally, I can use Digital Marketing tools, such as SEO, SEM, Email MKT, social media analytics, Google Ads, and Facebook Business Manager. I am certificated in English C1 level, Fluent Spanish, native Portuguse and good German. All these skills allow me to be an excellent multi-tasker, owning multiple projects simultaneously for various communication channels, remaining flexible through revisions while keeping a keen eye on every detail.
Adobe CS – Photoshop / Illustrator / After Effects / InDesign
Figma / HTML 5 / CSS
Google Analytics / Meta Business Manager / Google Ads / Mail Chimp / Hubspot