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Bolts, shock, explosion. Lollapalooza Brasil is already consolidated as the most innovative festival in São Paulo and the 2018 campaign represents that. The artwork brings the characters of the festival and its elements with great prominence and protagonism wrapped in strong and contrasting colors. This edition had the challenge of communicating and selling an extra day of festival. The campaign reached incredible success and besides obtaining amazing numbers of engagement and awareness, achieved the tickets sold out

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