LaFrutta - Sorvetes Nestlé

Art Direction

From December 2024 to March 2025, I had the opportunity to lead the art direction for LaFrutta, delivering a fresh and engaging brand presence across social media, out-of-home (OOH) advertising, promotional campaigns, and brand experience.

This innovative project, executed for A-lab, balanced creativity with the preservation of LaFrutta’s brand assets, ensuring consistency while pushing visual boundaries. It was a collective achievement, involving a team of highly skilled professionals in shooting, image retouching, and motion design, resulting in a powerful and cohesive visual identity.