From December 2024 to March 2025, I led the art direction for Lacta Sorvetes, delivering a visually striking campaign across social media, out-of-home (OOH) advertising, and promotional materials.

 

This project, executed for A-lab, focused on the high-level production of assets, videos, and photos, capturing the essence of the brand with stunning visuals and rich storytelling. Through meticulous shooting, advanced image retouching, and motion design, we brought the Lacta Sorvetes atmosphere to life, reinforcing its identity with creativity and precision.