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PUC

Natal 2018

PUC is a very traditional children's fashion brand in Brazil. It has a network of more than 100 stores throughout the territory and a history of more than 40 years. I was responsible for art direction for the Brand Christmas campaign in 2018 and the concept was to bring the Christmas classic, but a very tropical Christmas. With shorts, a skirt and a family that represented all our diverse and rich culture.