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Paraguay O Boticário

Door-to-door catalogs

In 2018, O Boticário started selling door to door in Paraguay and the catalog is the main tool to create connection and engagement with promoters and consumers. This process is very rich and involves a lot of effort to translate the core of the Brazilian brand in the local market. Direct selling has many challenges and communication materials are achieving a high level of effectiveness and success to overcome them all.

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