O Boticário has an impressive growth in Direct Sales in Latin America and since 2018 I have collaborate for this movement creating campaigns to achieve new resellers and materials for them start in the catalog business. This project groups 360º activities like TV, Social Media and brand activations, and they showcases all my capacity in developing cohesive and coherent communications. They are strongly connected with brand DNA and Local demand, wich the effectiveness is noticed in the numbers.