Brand’s repositioning for a sectoral trade project of Brazilian products in non-ferrous metals. This initiative is from Siamfesp and Apex Brasil. The idea of transformation, the new identity portrays the complexity, modernism, diversity, protagonism and global presence of Brazil. The word 'Metal' represents the segment with the solid letters and the characteristic color (gray / silver). And 'Brasil' brings movement, lightness and color, representing the country in a positive and vibrant way.