Brand’s repositioning for a sectoral trade project of Brazilian products in non-ferrous metals. This initiative is from Siamfesp and Apex Brasil. The idea of ​​transformation, the new identity portrays the complexity, modernism, diversity, protagonism and global presence of Brazil. The word 'Metal' represents the segment with the solid letters and the characteristic color (gray / silver). And 'Brasil' brings movement, lightness and color, representing the country in a positive and vibrant way.