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Día de la mujer

O Boticário Latin America

Social Media Campaign

In 2021, as Brand Analyst, I led a stunning project for O Boticário Latin America – Día de la Mujer Social Media Campaign. The project was published in Bolivia, Paraguay, and Colombia. The main concept was "Somos hechas de todas" highlighting self-love. It was developed a special illustration by Manu Cunhas for posts, stories, reels, and corporate communications for engagement on the internet and with salesforce. The reel was produced with the collaboration of influencers of each country. The whole campaign is the result of the collaborative work of Bolivia, Paraguay, and Colombia's marketing teams. The comms achieved high levels of reach and interaction. Finally, the main and relevant message makes me proud of these results.