Actine | Darrow

Ads / Social Media

Darrow's best-selling line gained a new formula with vitamin C. As part of the launch strategy, social media were the main communication platform. As part of the Ogilvy team, I was responsible for creating key visuals, content and art direction for the films - produced by Tango. This campaign was differentiated as it marks the shift from a strategy focused only on organic reach on Instagram to a more aggressive positioning, especially on TikTok.