The largest company in Brazil and among the 10 in the world in terms of market value, Petrobras is unique not only for its size, but also for the company, the market and the country. Redefining the expression of identity for as many stakeholders is challenging as big as the company itself. The premise of the project was, in keeping with the brand, to develop and implement a new and extensive corporate identity system that aligns and meets the broader communication needs of Petrobras. Thus came a complete system that standardized colors, created a new proprietary typography, unique and flexible graphic elements, standardization of signatures, audiovisual, tone of voice and mainly content.